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East Coast Current


Behind the Blend: The Story of Rise Yaupon’s Healthy Kick Yaupon Tea
Rise Yaupon’s top selling-tea was developed with wellness in mind, but its formulation was a true family affair.

Media Release
3 days ago1 min read


Bobby G Spills the Tea
I’m not really a tea guy. So when we got to Rise Yaupon in Edgewater and Shelly Steele handed me a cup, I wasn’t sure what I was going to think. I took a sip, and the first thing I noticed was what wasn’t there: no bitter finish. I took another sip just to make sure. Yep, still good. I asked Shelly about it, and that pretty much started the tour.

Bobby G
Oct 125 min read


Beyond the Page: Bringing Local Authors, Readers and Stories Together
Well, fall showed up right on schedule. The first official week of fall actually brought us some cooler weather - even if it was mostly in the mornings. I’ll take it. Thank you, Mother Earth.

Tiffany Sudakis
Oct 73 min read


Dutch Oven Celebrates Their First Year!
We can't believe it's been a year! There have been many ups and downs, but a year in, Dutch Oven Bread Co. has found its rhythm. We still think about opening week. The first transport of product from our kitchen to the bakery, people lining up outside, and seeing the same faces who'd supported us from the very beginning standing first in line. It was so surreal!

Media Release
Oct 52 min read


Waterfront Dining, Weekend Brunch and Celebrations Made Even Better by the View
For more than 20 years, the Grille at Riverview has been part of the rhythm of New Smyrna Beach. Right on the river, where dolphins play and boats drift past. It's the kind of place where sandals and sundresses feel just as right as cocktail dresses and ties. People come for happy hour, they come for weekend brunch, they come for the sunset. But more than anything, people come because being by the water has a way of slowing you down, making you stop and really appreciate the

Tiffany Sudakis
Oct 54 min read


The Crave Has Arrived in Daytona Beach!
White Castle®, home of The Original Slider® and America’s first fast-food hamburger chain, opened its Daytona Beach Castle today with a celebratory ribbon cutting, fanfare and first-day Craver excitement. The opening marks the brand’s fourth freestanding Central Florida Castle and the newest chapter in a Florida expansion that has been building since 2021.

Local Submission
Sep 254 min read


Rising to the Top: Dutch Oven Bread Co. Named Community's Choice for BEST BAKERY in Volusia-Flagler!
When Dutch Oven Bread Co. opened its doors last October, the goal was simple. To bake sourdough bread and buttery, laminated pastries worth waking up early for! Less than a year later, the community has answered back. This month, the bakery was named winner of the Communities' Choice Award for Volusia-Flagler.

Media Release
Sep 32 min read


Drink tea, be healthy, do good…
Tucked away in a quiet forest in the Parktowne Industrial Park is a job training and community uplift facility cleverly disguised as a family tea company: Rise Yaupon.

Media Release
Sep 32 min read


Locals Supporting Locals
One of the best parts of owning a small business in Edgewater and now NSB has been the relationships we've built along the way. Since starting out of our home kitchen in 2020, we've collaborated with other local businesses. Even short seasons together helped get our name (and hopefully theirs) out there. Today we're highlighting a few businesses who've supported Dutch Oven since the early days and continue to grow alongside us.

Media Release
Aug 182 min read


The Matcha That Couldn't Be More Local
Two Edgewater businesses - Wildflour Market and Rise Yaupon Tea - are combining forces to change the game with a truly local matcha.

Staff Writer
Aug 181 min read


Taste Your Way Through Taco & Empanada Fest
Join us for the Taco & Empanada Fest at the Jackie Robinson Ballpark on Saturday, September 19th. Hosted from 12pm-6pm, come out for a day filled with food, music, and fun!

Media Release
Aug 181 min read


West Volusia: The Chaos Behind the Pine: Inside the Bartender Brawl at the DeLand Hotel
The hospitality trade is built on a foundation of breakneck paces, bruising hours, and notoriously short tempers. It is a punishing, thrilling way to make a living, but at the Bartender Brawl this past month at DeLand Cocktail Company within The DeLand Hotel, the narrative shifted. While the pace was absolutely electric, those famous tempers were checked entirely at the door.

Visit West Volusia
Aug 182 min read


2nd Annual Daytona Beach Wing Battle
The 2nd Annual Daytona Beach Wing Battle will take place at Tanger Outlets on Saturday, July 25, 2026, from 6 to 10 PM. This all-inclusive event features unlimited wing samplings, unlimited domestic beer and hard seltzers, live music, and an exciting Game Area, making it one of the most anticipated 21+ events of the summer.

Staff Writer
Jul 142 min read


More Than a Purchase: Thank You for Choosing Handmade
In a world of overnight shipping and mass production, choosing something handmade is an act of appreciation, especially for us small business owners. It’s a decision to value people over convenience and craftsmanship over speed.

Staff Writer
Jul 112 min read


BeeFly Finds the Perfect Home in New Smyrna Beach
BeeFly is bringing handcrafted coffee, breakfast, lunch and grab-n-go options to its new home at 114 Live Oak St. in New Smyrna Beach. Get the latest on their opening.

Tiffany Sudakis
Jul 92 min read


Dutch Oven Bread Co. Keeps Rising
When we first started making sourdough at home in 2020, we honestly had no idea where it would lead. It was just the two of us, a couple of dutch oven pots, a lot of trial and error, and many very early mornings and late nights trying to figure out fermentation, shaping, scoring, and timing

Staff Writer
Jun 121 min read


Bobby G's Local Review
A few weeks ago, Tiffy and I stopped into BelAroma for a little date night action and had a really incredible meal. The food was fresh, the service was great, and there was something about the place that stuck with me after we left. So much so that I found myself thinking about it over the next few days and decided I needed to go back.

Bobby G
Jun 124 min read


A Sweet Tradition Continues in New Smyrna Beach
Serving up soft serve and smiles since 1953, Dairy Queen has remained a beloved landmark in New Smyrna Beach for generations of residents and visitors alike. Known for its classic treats and nostalgic charm, the local favorite became a gathering spot during the highway culture boom of the 1950s and 1960s and continues to welcome customers more than 70 years later.

Media Release
Jun 101 min read


The Sand Witch Truck Adds Second Beach Location in New Smyrna Beach
Sand Witch Truck New Smyrna Beach has expanded with a second beach location, offering sandwiches, coffee, treats and beachside convenience for visitors and locals.

Tiffany Sudakis
Jun 23 min read


A World of Flavor: International Food Fest Returns
The International Food Fest returns on Saturday, May 30th! Join us at Tanger Outlets* from 12:00-6:00 pm for a fun-filled day of food, music, and fun. Indulge in the ultimate foodie adventure and come celebrate our area's cultural diversity.

Staff Writer
May 131 min read
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